Welcome to Me and My Child

Welcome to Me and My Child where you’ll find lots of information on the wonderful journey of parenthood, from pregnancy, to birth and your child’s early development. Every child’s development is different, so be sure to consult with your health care professional if you have any concerns.

You’ll also find plenty of information about what you can feed your child.

When it comes to babies, Breastfeeding is best, and provides the ideal balanced diet and protection against illness. During pregnancy and after delivery, a mother’s diet should contain sufficient key nutrients. Professional guidance can be sought on diet and the preparation for and maintenance of breastfeeding. Infant formula is intended to replace breast-milk when mothers do not breastfeed. A decision not to breast-feed, or to introduce partial bottle-feeding, could reduce the supply of breast-milk. Once reduced, it is difficult to re-establish. Infant formula should be prepared and used as directed. Unnecessary or improper use, such as the use of unboiled water, unboiled bottles or incorrect dilution may present a health hazard. Social and financial implications, such as the preparation requirements and the cost of providing formula until 12 months of age, should be considered when choosing how to feed infants.

This website mentions food, toddler milks and sometimes infant formula.

By clicking on the "I understand" link below, you confirm your understanding that Nestlé is supplying this information about formulas for informational or educational purposes.

I Understand

How Often Do I Breastfeed?

The first few months in particular you will notice huge changes in your baby’s growth and development; there is truth in the cliché ‘they grow so quickly’. In the first few weeks you may need to breastfeed your baby every 2 to 3 hours. So over a 24 hour period, your baby will feed 8 to12 times in just one day. This may seem like you are breastfeeding all day, especially when you are still learning and each feed may take up to 60 minutes. Don’t despair though, as your baby grows their stomach size will too, allowing them to take more milk each feed and they will slowly extend out their requests to feed every 3 to 4 hours. Feed your baby as frequently and as long as they want to, even at night. As your baby becomes older and more mature the feeding frequency will decrease.

You may find to begin with it is usually easier to feed your baby on demand and forget anything about breastfeeding schedules. While you are learning, and your baby is too, you don’t want to put too much pressure on yourself to stick to a routine. Many full term, healthy babies know best when it comes to feeding, and they will tell you when they need to feed, how long they need to feed for, and how much they need to feed.


Regular check-ups with your Plunket Nurse or doctor for a weight and growth check to ensure your baby is growing and developing correctly is encouraged. Seek help and advice from your support team as soon as you feel there is a problem, early intervention always yields the best outcome.

Cluster feeding
You may notice that your baby is cluster feeding, in particular if they are very young or low birth weight as they will need to feed often. That means the baby feeds frequently at certain times and much less at others. Typically these episodes of cluster feeding take place in the late afternoon or early evening. This can sometimes also lead into a longer sleeping period. Cluster feeding does not indicate a lack of milk but is indeed a common feeding pattern in young or low birth weight infants. It is hard to over feed a breast fed baby as they tend to only feed if they are hungry.

Growth spurts
Babies may also feed more often if they are going through a growth spurt. It should not be confused with the cluster feeding of young or low birth weight infants. It can vary, but typically you can expect growth spurts when your baby is about two to three weeks, six weeks and three months. If you continue to feed on demand for a couple of days this phase will pass and the balance between supply and demand will be restored.